A man is doing a handstand in the middle of a coastal highway on the double yellow lines. He's in roller skates and is wearing a white Bored Rebel t-shirt and black pants rolled up at the ankles. The text overlay reads 'wear your words statement apparel'.

Beautifully made apparel basics – printed with words that push back, build you up or have an edge...without the mean girl vibe.

Confidence doesn't need to yell.

our look is different. vertical sayings. minimalist. quietly cool
Man and woman each wearing Bored Rebel my dogs think I'm awesome graphic tee walking with dog in SoHo
What we're known for

Vertical Saying Graphic Tees

For men and women.
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Nordstrom store front on a New York City street with a pedestrian crossing in the foreground.
retailer highlight

Sold at Nordstrom

A proud retail partner of Nordstrom since 2024.

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A man is opening his dress shirt superman style to reveal an undershirt with a graphic print. It reads 'my boss sucks' centered vertically on his chest.

Replace the Plain Men's Undershirt

The text falls under the thick part of the fabric by the buttons so it doesn't show through.
Graphic Undershirts™
Man on a movie set is sitting on a stool wearing a navy leather jacket over a white minimalist Bored Rebel graphic t-shirt and jeans. His t-shirt reads 'pop the champagne' centered vertically on his chest.
selected for the independently given gift bag for

OSCAR® Nominees

4 years in a row. And now announcing our 2027 participation!
  • A man is wearing a dark grey vintage washed Bored Rebel sweatshirt that reads 'my dog thinks I'm awesome' in white vertical print. He's in a dramatic hotel lobby with a modern marble floor.
  • Man sitting on a ledge of a tall building in an urban setting wearing a minimalist Bored Rebel Graphic t-shirt. Text overlay reads 'Confidence doesn't need to yell'.
  • Man in a tux with dress shirt open, revealing a Bored Rebel men's undershirt with the vertical saying 'Cheers!' on his chest, while popping a bottle of Veuve Clicquot.
  • Man in a black Bored Rebel minimalist graphic t-shirt and jeans standing in front of a modern concrete building. He has tattoos on one arm, a silver watch, and tinted sunglasses. His t-shirt reads 'cat person' in vertical white ink centered on his chest.
  • Woman in a white Bored Rebel graphic t-shirt and long black leather skirt in an urban setting with concrete walls. Her t-shirt reads 'I fucking sparkle' in vertical text. A border collie is running up to her..

FOUNDED BY Stacy Flax in 2021

About Bored Rebel

Bored Rebel is a woman-owned independent brand from Virginia. Our production facility in Denver is amusingly located in an old Catholic high school building where the halls must have been filled with many bored rebels.

We're passionate about putting our slightly edgy brand of good out into the world.

No corporate BS. Real people who give many shits.

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