Bored Rebel in the Press
Unique graphic apparel that gives people—and the media—something to talk about.
Bored Rebel® has been featured by national and local media for our patented vertical sayings, premium graphic T-shirts and refreshingly cringe-free approach to apparel with sayings. From The Wall Street Journal and the Today Show to Forbes, CBS and celebrity gift bags, our designs have earned attention for turning clever words into well-made clothes people love to wear.
Explore some of the press coverage, interviews and features below.
Washington Business Journal
Startups to Watch: Bored Rebel
"...setting the pace and challenging the status quo" Bored Rebel was featured as the WBJ cover story for "redefining the concept of undershirts".
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The Wall Street Journal
What’s in the $346,621 gift bag for Oscar nominees?
"If Timothée Chalamet doesn’t win an Academy Award tonight, he can still take home a goody bag." Two Bored Rebel graphic t-shirts are among the gifts.
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Denver ABC 7 News
"Look around her Bored Rebel headquarters inside the old high school and on the surface, you'll see blackboards lining the walls. But you’ll quickly learn everything behind that is Flax's art, heart and soul."
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WTOP News
"The 98th Academy Awards are less than one week away, and while not all the nominees will walk away with an Oscar, some of them are guaranteed apparel from a Northern Virginia-based company."
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ABC 7 News WJLA
"Stacy Flax, the CEO of Bored Rebel, said she was blown away to learn her company was selected to be in the swag bag given tom [Oscar] nominees."
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NBC's The Today Show
Bobbie's Best: Summer Essentials
Bored Rebel t-shirts featured on The Today Show! "Did you feel how soft that is?!"
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Fox 5 DC
Spotlight on Bored Rebel's Graphic T-Shirts
"You started this company a few years ago and it has really taken off."
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Virginia Living
Bored Rebel Goes Glam
"Bored Rebel, the buzzy apparel company out of NoVa, hit the big time for the second year, thanks to a unique formula that transforms everyday essentials into canvases of creativity and comfort."
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ABC 7 News WJLA
"They got into Nordstrom. A huge deal for a small business like [Stacy Flax's]"
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Middleburg Life Magazine
Bored Rebel: Graphic Undershirts with Something to Say
"Boundaries are meant to be pushed. Rules are made to be broken. Expectations are set to be exceeded. So why can’t an undershirt be the most self-expressive article in a wardrobe?"
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Westword
"Now, for the fourth year in a row, Flax’s own products are among the items going out to some of Hollywood’s biggest names."
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Prince William Living
Revolutionizing Undershirts: Bored Rebel Making Waves at the Oscars
"We’ve very recently launched our wedding collection! Graphic Undershirts for grooms, groomsmen, father of the bride, and so on! It’s incredibly fun to be getting this out into the world", says Stacy Flax, founder, Bored Rebel.
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ABC 2 News WMAR
"The complimentary "swag bags" that celebrities like Bradley Cooper and Emily Blunt get at the Oscars will feature some spunky shirts, designed by a Baltimore-area native."
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WSJ | Buy Side
"We tapped wardrobe stylists and designers for their favorite pairs of joggers for men, no matter the occasion." Bored Rebel's founder, Stacy Flax, talked with The Wall Street Journal about one of her favorite men's wardrobe pieces.
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E! News
"The Oscars 2026 gift bag is worth $346,000. They include Bored Rebel t-shirts."
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CBS 9 News WUSA
"Founder of Bored Rebel, Stacy Flax, joins us to discuss what makes this honor [of being selected for the swag bag given to Oscar nominees] so meaningful. Congratulations. This is four years in a row."
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InStyle Magazine
"Curated by the Los Angeles-based marketing agency Distinctive Assets... Timothée Chalamet, Leonardo DiCaprio, Michael B. Jordan, Kate Hudson, Elle Fanning, Teyana Taylor, and Emma Stone are just some of tonight's lucky recipients [of swag bag for Oscar nominees]."
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USA Today
"Every year, the Everyone Wins nominee gift bag turns into one of the most talked‑about traditions during the Oscars...it’s packed with some of the most buzz‑worthy beauty staples, fashion, travel and lifestyle finds of the year." Featuring Bored Rebel Graphic Tees.
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Forbes
The Oscars Good Bag: A Masterclass in Luxury Influence
"Carefully curated, impossibly exclusive, and often more talked about than the films themselves, the Oscars goody bag is a glimpse into the future of luxury, where aspiration meets influence in its purest form." Graphic t-shirts from Bored Rebel are among the items in the iconic gift bag.
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Washington Business Journal
It's back-to-back Oscars for Northern Virginia apparel startup
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HuffPost
The Iconic Goodie Bags that are a draw for the celeb crowd
"This year, on the heels of the historically tragic LA fires, we have found even more ways that our celebrity swag [for Oscar nominees] can do good in our community", said Lash Fary, founder of Distinctive Assets who curates the bags. Bored Rebel contributed "L.A. Strong" statement tees along with donations to charity.
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NBC 4 Washington
"A Prince William County business is making its mark in Hollywood at this year’s Oscars."
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Washington Business Journal
"When Academy Awards host Jimmy Kimmel steps on to the stage of the Dolby Theatre in Los Angeles Sunday, he just may be wearing a designer – and slightly irreverent – T-shirt made by a Northern Virginia apparel startup [Bored Rebel] underneath his Tom Ford tuxedo."
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Marie Claire UK
"It is the luxurious goodie bags that have been getting the world talking recently, with Oscar nominees all receiving an unofficial swag bag of indulgent items ahead of time." Included in the bag are Bored Rebel statement tees.
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Washingtonian Magazine
"Founder of Bored Rebel graphic undershirt company Stacy Flax left her corporate job to start her own company just two years ago. Now, her products are in the hands of this year's biggest celebrities."
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CBS News
"Fary [who curates the items] offers the [gift] bags to the 25 actors and directors who are nominated for Academy Awards. This year, nominees in the acting categories include Colman Domingo, Jeffrey Wright, Lily Gladstone, Carey Mulligan, Bradley Cooper, Ryan Gosling, Annette Bening and others." Stars receive Bored Rebel graphic t-shirts.
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